About RIE BEAUTY

At Rie Beauty we believe that every individual should have access to high quality beauty products at reasonable prices - for us beauty is for everyone.

Founded by two friends who met during their early college days, Rie Beauty was born out of their shared love for beauty and entrepreneurial spirit. Having worked in the corporate sector for 5+ years, they understood the daily requirements of women in this fast paced world when it comes to good quality makeup which is easy to use, long lasting and multipurpose in its application. This inspired them to embark on a journey to create products that are easily accessible but also premium in quality, catering to every individual like them.

Rie Beauty, staying true to its meaning [:value], believes that beauty is a form of expression which is unique to every individual and we value everyone's interpretation and outlook of it. With a vision to embrace diversity and inclusivity, Rie Beauty aims to cater to all skin tones, age groups and genders as we strongly believe that beauty is for everyone. We focus on formulations specifically tailored to suit Indian skin tones to enhance every skin type, texture and tone. Hailing from a country with extreme weather conditions, we also emphasize on creating long lasting and skin friendly products. We have carefully crafted shades which work well on every skin tone, suitable for every mood and occasion.

Our commitment to ethical and conscious practices is evident in our vegan, cruelty-free, and paraben-free formulations.

What we stand for:

1.  Diversity & Inclusion

With a vision to embrace diversity and inclusivity, Rie Beauty does not support discrimination in beauty and enables inclusion. We celebrate diversity and individuality in all aspects of the brand - production, design, shoots & marketing and do not encourage digital alteration keeping it unfiltered.

2.  Affordability

We aim to be accessible by offering high quality products at reasonable prices to our customers.

3.  Passion for beauty

We are enthusiastic about beauty and want to celebrate it with every individual.

4.  Guilt-free

Our products are not tested on animals and do not come with any animal-derived ingredients.